Category: Portfolio

In this example of a fictitious company (in a German speaking country), the company should present itself externally as modern, innovative, and forward-thinking. Internally, as a reliable contact for all employees (especially important for onboarding). The visual aspect must be able to fit into the CI of the company and at the same time express something new and innovative. The visual language should emphasize the new way of thinking, but at the same time remain within the framework of the company’s existing visual language. A bridge between the present and the future should be created and communication should reflect this.

The most obvious solution is of course video. While there are many different ways to achieve this, like for example cinemagraphs (still photographs in which a minor and repeated movement occurs, forming a video clip) which alter the photos in itself, the best way, in this case, was a promotional video with dynamic movement and sparsely used text. The quality of the photos from Cleale speaks for itself, therefore not much is needed to enhance the visuals. First, a clear line of thought must be made, which in turn is the text that works as a guide for the images, delivering just the bare necessary information, while the visuals compel the viewer to watch the video till the end. The selection of the best photos was based on Copywrite. The combination of text, moving images and catchy music creates a dynamic environment that is engaging on several levels while promoting the service and calling the viewer to action.

A unique name with meaning, a strong yet subtle logo and icon designed by starkes.design aka Sophie Stark (who is also a part of the rokd team),  to complement it, and a clear message. Creative individuals, who don´t see it as just another job, but as a calling to create experiences worth experiencing. The specialization in visual communication that can have a significant impact on a brand’s marketing, sales, and the ultimate success of a business as it attracts attention, arouses interest, and creates desire. Providing customers with a reliable partner, a collaborative experience, and open communication throughout the entire project process, for a specific project, but also for long-term mutual benefit. All those components together make up the unique selling proposition of rokd, the visual communication agency.