Ganz einfach. Einfach sicher. Zurich Connect

We created an engaging series of animated YouTube videos to showcase and promote the different products of the insurance company Zurich Connect.
The problem
How to create a successful YouTube advertising campaign with different topics and target groups, yet a similar approach and style?
The solution
A series of animated videos designed for different target groups, but with the same style and structure, showcasing a specific product. The concept was built on the simple notion, that insurances cover the damages in a specific case and/or problem. Showing how insurance can help in an easy and simple way was key. The design style was minimalistic as to not overpower the information and message of the ad. A call to action and a strong slogan at the end provide the necessary boost to motivate the viewer to act.
The result

Three unique ads that provide a boost in sales and further increase brand awareness. You can watch the videos below.

Do you need to advertise a product or service with story-driven videos? Or maybe video content to enhance your social media presence and increase brand awareness?

Watch on YouTube:

Watch on YouTube:

Watch on YouTube:


Animation, Concept, Copywriting, Graphic Design, Motion Design, Storytelling, Video



Creative Lead & Director
Rok Mele

Animation, Graphic & Motion Design
Daniel Piechocki

Johannes Rhomberg

Sound Design
Daniel Piechocki

Project Managment
Rok Mele

Project partner

© 2022 ROKD, Agentur für visuelle Kommunikation e.U.