{"id":5637,"date":"2021-11-14T11:54:00","date_gmt":"2021-11-14T09:54:00","guid":{"rendered":"https:\/\/www.rokd.at\/?p=5637"},"modified":"2021-12-22T20:02:05","modified_gmt":"2021-12-22T18:02:05","slug":"cut-through-the-noise-advertising-with-a-bang","status":"publish","type":"post","link":"https:\/\/www.rokd.at\/en\/cut-through-the-noise-advertising-with-a-bang\/","title":{"rendered":"Cut through the noise: Advertising with a Bang"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5637\" class=\"elementor elementor-5637\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcdcf3b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"bcdcf3b\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9e352e\" data-id=\"c9e352e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c82bd38 elementor-widget elementor-widget-html\" data-id=\"c82bd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"loader\" ><\/div>\r\n<script>\r\nwindow.onload = function() {\r\njQuery(function($){\r\n$('.loader').fadeOut('slow');\r\n});\r\n};\r\n<\/script>\r\n<style>\r\n.loader {\r\nposition: fixed;\r\nleft: 0px;\r\ntop: 0px;\r\nwidth: 100%;\r\nheight: 100%;\r\nz-index: 9999;\r\nbackground: url('https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/Eclipse-1s-104px.svg') 50% 50% no-repeat #fff; \/* Change the #fff here to your background color of choice for the preloader fullscreen section *\/\r\n}\r\n.elementor-editor-active .loader{\r\ndisplay: none;\r\n}\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/header>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b3e75b4 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"2b3e75b4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c1e629\" data-id=\"65c1e629\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21c89903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21c89903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38d3c4f9\" data-id=\"38d3c4f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2231cd04 elementor-widget elementor-widget-text-editor\" data-id=\"2231cd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCut through the noise: Advertising with a Bang\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201341c5 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"201341c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t14\/11\/2021\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c966a59 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"1c966a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRok Mele\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42def792 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"42def792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-172cc78\" href=\"https:\/\/www.facebook.com\/rokd.agency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3df9096\" href=\"https:\/\/www.linkedin.com\/company\/rokd-agency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-07f2779\" href=\"https:\/\/www.instagram.com\/rokd.agency\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-9232bfc\" href=\"https:\/\/www.youtube.com\/channel\/UCIsjuA-Sl2L5BPLWjRxSzgw\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58c46e2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58c46e2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23944f6f\" data-id=\"23944f6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd08eb5 elementor-widget elementor-widget-text-editor\" data-id=\"5dd08eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The sensory overload on the web makes contact with customers difficult. Visual communication breaks through that barrier and attracts attention.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b7125 elementor-widget elementor-widget-text-editor\" data-id=\"a8b7125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impressions are constantly pelting down on us. That was already the case in the past. But since the digital world has come into being, the influences have become much greater. Every day, we have access to as much information as our great-grandparents did in their entire lives. The constant digital noise is chattering, flashing and shining all around us. Something is constantly demanding attention. If we were to give this unfiltered attention to every pop-up, every advertising jingle and every marketing email, our mental health would be ruined. The brain is designed to concentrate on the essentials for good memory performance. Everything else is blanked out. Like through a sieve, sensory impressions are filtered by the brain according to importance. Only what seems important enough reaches the consciousness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fc22e elementor-widget elementor-widget-text-editor\" data-id=\"47fc22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this noisy world, it&#8217;s hard to catch customers&#8217; attention. It&#8217;s not uncommon for them to have two or more screens on at the same time and struggle to focus on many tasks at once when multitasking. Between you and me, that&#8217;s not possible. Multitasking is an illusion. Or better, as researchers know, <a href=\"https:\/\/paedagogik-news.stangl.eu\/multitasking-eine-illusion\" target=\"_blank\" rel=\"noopener\">only possible to a limited extent<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72ce0b elementor-widget elementor-widget-text-editor\" data-id=\"d72ce0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, the first goal in marketing is to capture the attention of the audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb76e18 elementor-widget elementor-widget-text-editor\" data-id=\"fb76e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is possible to go for a walk and make a phone call at the same time, as physical activity is automatic. And one can drive a car while performing different actions at the same time. The situation is different with decisions and visual stimuli. It is impossible to make two decisions on two different subjects at the same time or to watch two movies at the same time. Here, the only possibility is to direct attention alternately to one task. What gets priority is again decided by the consciousness filter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a466ee elementor-widget elementor-widget-text-editor\" data-id=\"1a466ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, the first goal in marketing is to capture the attention of the audience. Because this is the only way that the advertising messages are perceived at all and stored by the memory. To get through the awareness filter, real marketing experts have to get to work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f86d093 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"3f86d093\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51d8e517\" data-id=\"51d8e517\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-737cc4ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"737cc4ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-161daa4\" data-id=\"161daa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd8176d elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"1fd8176d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIn a world deluged by irrelevant information, clarity is power.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Yuval Noah Harari<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29b8853e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29b8853e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-183488b6\" data-id=\"183488b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31f899c elementor-widget elementor-widget-text-editor\" data-id=\"31f899c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Don&#8217;t shout louder, communicate better<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369a163 elementor-widget elementor-widget-text-editor\" data-id=\"369a163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clever marketing strategies see the company and its customers as individual realities and create customized solutions. What leads to roaring success for one person may be completely ineffective for another. Marketing knows no general rules that can be applied equally to everyone. With a lot of intuition and know-how, it is necessary to recognize where the customers are to be found, what moves them, and whether their attention is to be gotten with trumpets and trombones or by whispering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e9d199 elementor-widget elementor-widget-text-editor\" data-id=\"36e9d199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Visual Communication<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946f999 elementor-widget elementor-widget-text-editor\" data-id=\"946f999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A picture is worth a thousand words &#8211; and above all, it&#8217;s an unbeatable way to communicate directly, even with the &#8220;lazy&#8221; reader. Whereas reading texts requires a certain level of basic interest and personal commitment, images simply work &#8211; without any personal input at all. This makes visual communication the ideal medium for advertising. Especially in the digital space, visual content is a valuable information carrier for impatient swipers, clickers, and scrollers. A fraction of a second is enough for an image to achieve its (advertising) effect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33378e5 elementor-widget elementor-widget-text-editor\" data-id=\"33378e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visual content is ideal for all consumers. Through videos and images, users can get close to a brand effortlessly. With visual storytelling, customers have the chance to not only learn about the product or brand in the shortest amount of time, but also to become emotionally attached. Bonding at the emotional level is the real argument that convinces to buy. After all, it is well known: People don&#8217;t buy the goods, they buy what the goods do for them. Most of the time, this is not about practical things, but about emotional needs that are satisfied by the purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09786e elementor-widget elementor-widget-text-editor\" data-id=\"c09786e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In the right place at the right time<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b9d12 elementor-widget elementor-widget-text-editor\" data-id=\"79b9d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To stand out from the flood of information, choosing the right medium is important. It&#8217;s not just about the &#8220;how&#8221;, but also the &#8220;where&#8221; and the &#8220;when&#8221;. Or, ideally, the perfect combination. Optimizing content for the device your target audience uses is one of the basic requirements in successful marketing. After all, the message should reach the audience effortlessly and clearly. Knowing which customers will be using certain devices in certain places on the web and when is an important part of marketing strategy. This makes advertising campaigns more efficient and therefore more cost-effective for the company. The motto is: quality not quantity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18502b4 elementor-widget elementor-widget-text-editor\" data-id=\"18502b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With visual storytelling, customers have the chance to not only learn about the product or brand in the shortest amount of time but also to become emotionally attached.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6cb18d elementor-widget elementor-widget-text-editor\" data-id=\"b6cb18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Emotional bond<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d40ad5a elementor-widget elementor-widget-text-editor\" data-id=\"d40ad5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What will stand out for the target group from the background noise and be so interesting that it is worth the hundred percent attention? The answer is always: the right emotions. Visual advertising can convey emotions in a single image, a short message or in a film in a more surprising, innovative, interesting or original way than any other type of communication. The emotions and positive expectations towards the product or service will influence customers even after the purchase. They will also persuade friends and family to look at the product as influencers on a small and large scale, they will leave better reviews on the Internet and forgive any mistakes more easily.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5243e elementor-widget elementor-widget-text-editor\" data-id=\"6e5243e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/www.wissenschaft.de\/umwelt-natur\/warum-luxus-gluecklich-macht\/\" target=\"_blank\" rel=\"noopener\">study by Antonio Rangel<\/a> from Stanford University also showed that good marketing goes straight to the brain and has a long-term effect there. This proved how small the connection between the subjective experience of a product and its actual qualities can be because the mere expectation of good quality stimulates the emotional centers in the consumer&#8217;s brain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e7830 elementor-widget elementor-widget-text-editor\" data-id=\"a6e7830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Breaking through the noise is only the first step<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf6c3e elementor-widget elementor-widget-text-editor\" data-id=\"4bf6c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So targeted advertising through visual communication not only has the purpose of persuading customers to make a purchase decision but also brings lasting benefits. But it all starts with breaking through the noise and being seen by customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9fb1c5 elementor-widget elementor-widget-text-editor\" data-id=\"c9fb1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Cut through the noise and reach your target audience.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5211b1a elementor-widget elementor-widget-eael-creative-button\" data-id=\"5211b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--rayen eael-cb-icon-position-right\" href=\"https:\/\/www.rokd.at\/contact\" data-text=\"GET IN TOUCH\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">LET'S\u00a0 ROCK<\/span>\n\n                                            <span class=\"eael-creative-button-icon-right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 512 512\" style=\"enable-background:new 0 0 512 512;\" xml:space=\"preserve\"><g>\t<g>\t\t<path d=\"M391.264,0c-33.149,0-60.117,26.969-60.117,60.117v38.146c-8.85-5.133-19.112-8.088-30.059-8.088    c-17.943,0-34.064,7.911-45.088,20.417c-11.025-12.505-27.145-20.417-45.088-20.417c-10.946,0-21.208,2.955-30.059,8.088V60.117    C180.853,26.969,153.885,0,120.736,0S60.618,26.969,60.618,60.117v196.384v30.059v60.117C60.618,437.836,134.782,512,225.941,512    h60.117c91.159,0,165.323-74.164,165.323-165.323V60.117C451.382,26.969,424.413,0,391.264,0z M271.029,150.294    c0-16.574,13.484-30.059,30.059-30.059c16.574,0,30.059,13.484,30.059,30.059v69.207c-8.85-5.133-19.112-8.088-30.059-8.088    h-30.059V150.294z M180.853,150.294c0-16.574,13.484-30.059,30.059-30.059c16.574,0,30.059,13.484,30.059,30.059v61.119h-60.117    V150.294z M90.677,60.117c0-16.574,13.484-30.059,30.059-30.059c16.574,0,30.059,13.484,30.059,30.059v152.374    c-23.394,3.361-44.323,14.445-60.117,30.58V60.117z M421.323,346.677c0,74.585-60.68,135.264-135.264,135.264h-60.117    c-74.585,0-135.264-60.68-135.264-135.264v-30.059c0-41.436,33.711-75.147,75.147-75.147h135.264    c16.574,0,30.059,13.484,30.059,30.059s-13.484,30.059-30.059,30.059H165.824c-8.3,0-15.029,6.729-15.029,15.029    c0,8.3,6.729,15.029,15.029,15.029c58.01,0,105.205,47.195,105.205,105.205c0,8.3,6.729,15.029,15.029,15.029    c8.3,0,15.029-6.729,15.029-15.029c0-42.45-19.661-80.388-50.349-105.205h50.349c33.149,0,60.117-26.969,60.117-60.117V60.117    c0-16.574,13.484-30.059,30.059-30.059c16.574,0,30.059,13.484,30.059,30.059V346.677z\"><\/path>\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg><\/span>                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d7072b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d7072b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5ad624\" data-id=\"d5ad624\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b42278 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23b42278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5502ae2 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5502ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;4&quot;,&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-95 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-de category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rokd.at\/en\/the-power-of-visual-communication\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo.jpg\" class=\"attachment-full size-full wp-image-4386\" alt=\"\" srcset=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo.jpg 1920w, https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo-300x169.jpg 300w, https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo-1024x576.jpg 1024w, https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo-768x432.jpg 768w, https:\/\/www.rokd.at\/wp-content\/uploads\/2020\/11\/rokd_The_Power_of_Visual_Communication_cover_photo-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/the-power-of-visual-communication\/\" >\n\t\t\t\tThe Power of Visual Communication\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5637 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-de category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rokd.at\/en\/cut-through-the-noise-advertising-with-a-bang\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1920\" height=\"1275\" src=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01.jpg\" class=\"attachment-full size-full wp-image-8339\" alt=\"rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01\" srcset=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01.jpg 1920w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01-300x199.jpg 300w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01-1024x680.jpg 1024w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01-768x510.jpg 768w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/12\/rokd_den-larm-durchbrechen-werbung-mit-knalleffekt_cover_photo_01-1536x1020.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/cut-through-the-noise-advertising-with-a-bang\/\" >\n\t\t\t\tCut through the noise: Advertising with a Bang\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-135 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.rokd.at\/en\/we-are-rokd\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1100\" height=\"750\" src=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/03\/made_by_rokd_window_mockup.jpg\" class=\"attachment-full size-full wp-image-4827\" alt=\"made_by_rokd_window_mockup\" srcset=\"https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/03\/made_by_rokd_window_mockup.jpg 1100w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/03\/made_by_rokd_window_mockup-300x205.jpg 300w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/03\/made_by_rokd_window_mockup-1024x698.jpg 1024w, https:\/\/www.rokd.at\/wp-content\/uploads\/2021\/03\/made_by_rokd_window_mockup-768x524.jpg 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/we-are-rokd\/\" >\n\t\t\t\tWe are rokd.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78851a07 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"78851a07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d2092c5\" data-id=\"6d2092c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1788b28 elementor-widget elementor-widget-shortcode\" data-id=\"1788b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<footer data-elementor-type=\"footer\" data-elementor-id=\"5212\" class=\"elementor elementor-5212\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33b562b5 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"33b562b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7da7525e\" data-id=\"7da7525e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c2413f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c2413f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4454676a\" data-id=\"4454676a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e8288d5 elementor-widget elementor-widget-text-editor\" data-id=\"7e8288d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e69b62 elementor-align-center elementor-tablet-align-start elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"28e69b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/about-us\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">About<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/services\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Services<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/contact\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Contact<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-20a1895f\" data-id=\"20a1895f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b0c3cd elementor-widget elementor-widget-text-editor\" data-id=\"29b0c3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOffice\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66157f0 elementor-align-center elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"66157f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Getreidemarkt 1 | 1. Floor | Top 10<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1060 Vienna<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:office@rokd.at\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">office@rokd.at<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2058f554\" data-id=\"2058f554\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7116f4c elementor-widget elementor-widget-text-editor\" data-id=\"7116f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrivacy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c3a35d elementor-align-center elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"31c3a35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/terms-and-conditions\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Terms and Conditions<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/privacy-policy\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Privacy Policy<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rokd.at\/en\/imprint\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Imprint<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a41742f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a41742f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f51c17f\" data-id=\"f51c17f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d4caa14 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"3d4caa14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-172cc78\" href=\"https:\/\/www.facebook.com\/rokd.agency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3df9096\" href=\"https:\/\/www.linkedin.com\/company\/rokd-agency\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-07f2779\" href=\"https:\/\/www.instagram.com\/rokd.agency\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-9232bfc\" href=\"https:\/\/www.youtube.com\/channel\/UCIsjuA-Sl2L5BPLWjRxSzgw\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b08086 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"0b08086\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00a9 2026 ROKD, Agentur f\u00fcr visuelle Kommunikation e.U.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/footer>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Facebook Linkedin Instagram Youtube The sensory overload on the web makes contact with customers difficult. Visual communication breaks through that barrier and attracts attention. Impressions<\/p>\n","protected":false},"author":1,"featured_media":8339,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,16],"tags":[],"class_list":["post-5637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/posts\/5637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/comments?post=5637"}],"version-history":[{"count":44,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/posts\/5637\/revisions"}],"predecessor-version":[{"id":8341,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/posts\/5637\/revisions\/8341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/media\/8339"}],"wp:attachment":[{"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/media?parent=5637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/categories?post=5637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rokd.at\/en\/wp-json\/wp\/v2\/tags?post=5637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}