People remember 10% of what they hear, 20% of what they read, and a stunning 80% of what they see. Visuals are processed 60.000 times faster than text – we can understand what an image means in just 13 milliseconds (which is less than a blink of the eye). Of the information we receive daily, 90% is visual and colorful visuals are 82% more effective at attracting our attention and helping us remember information.
Sure, the quote is an overused cliché, but it is still relevant, now more than ever before.
Images have power: the power to attract, persuade, and sell.
Visual communication stretches back thousands of years, from the first cave paintings, engravings, and hieroglyphics, all the way to modern-day television, magazines, billboards, cinema screens, social media posts, websites viewed on computer screens or since the last decade or so, smartphones. The power of visual communication has also skyrocketed with the advent and rise of digital and social media.
Great eye-catching content is key to stopping people in their tracks, to halt the newsfeed scrolling, and to be remembered. Therefore visual communication can have a significant impact on marketing, sales, and the ultimate success of a business as it attracts attention, arouses interest and creates desire.